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Tired of spending six figures on a Big Three strategy report, plus more on rigid design for a flawed product?

OUR
MISSION

To craft and implement a design strategy that enables your teams to create value faster.

And put an end to million dollar horoscopes by consultants who never ran a business.

Stratergise

Exploration

Assessment

OUR
PROCESS

Starting off by gaining a thorough understanding of your organisation and business objectives, in parallel with running a deep dive of your entire product offering. 

Defining the first set of modules to shape and evolve a core experience that resonates across users, products, and services to drive early metrics. Leveraging synergies to scale journeys within and between segments creates lifetime customer value in a coherent ecosystem. A modular approach enables quick decision-making, effective output, and future-proofed competitiveness

Defining the first set of modules to shape and evolve a core experience that resonates across users, products, and services to drive early metrics. Leveraging synergies to scale journeys within and between segments creates lifetime customer value in a coherent ecosystem. A modular approach enables quick decision-making, effective output, and future-proofed competitiveness

Assessment

We map your business goals, design capabilities, technology stack, workflows, and market positioning to align expectations and define the clearest path to deliver maximum business value.

Exploration

Our modular framework delivers rapid value by transforming one core business component at a time. It reduces client risk and upfront commitment while guaranteeing fully implemented, operational solutions that scale seamlessly across your organization.

Strategy

We create and implement a modular design strategy that align brand, product, and business.

Our strategic framework equips your teams to move quickly, stay consistent, and capitalize on new opportunities in fast-moving markets.

OUR
APPROACH

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OUR WORK

Our flexible framework adapts across industries. From Huawei's iF award-winning AI operating system to Eli Lilly's patented diabetes-care platform, we've shaped strategic design systems for the world's most recognized brands.

What we do

OUR
WORK

We bring expertise across numerous sectors and climb steep learning curves fast with a versatile, adaptable toolkit tailored to meet the unique demands of each client.

OUR
APPROACH

Our modular framework delivers rapid value by transforming one core business component at a time.

It reduces client risk and upfront commitment while guaranteeing fully implemented, operational solutions that scale seamlessly across your organization.

We create and implement a modular design strategy that aligns brand, product, and business.

Our strategic framework equips your teams to move quickly, stay consistent, and capitalize on new opportunities in fast-moving markets.

We map your business goals, design capabilities, technology stack, workflows, and market positioning to align expectations and define the clearest path to deliver maximum business value.

3. Strategy 

2. Exploration

1. Assessment

OUR
WORK

We bring expertise across numerous sectors and climb steep learning curves fast with a versatile, adaptable toolkit tailored to meet the unique demands of each client.

OUR
WORK

We bring expertise across numerous sectors and climb steep learning curves fast with a versatile, adaptable toolkit tailored to meet the unique demands of each client.

OUR
WORK

Our flexible framework adapts across industries. From Huawei's iF award-winning AI operating system to Eli Lilly's patented diabetes-care platform, we've shaped strategic design systems for the world's most recognized brands.

What we do
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TECH 

Huawei

HEALTHCARE 

GN Hearing

FINTECH 

geidea

TECH 

Refunite

OUR
WORK

We bring expertise across numerous sectors and climb steep learning curves fast with a versatile, adaptable toolkit tailored to meet the unique demands of each client.

OUR
WORK

We bring expertise across numerous sectors and climb steep learning curves fast with a versatile, adaptable toolkit tailored to meet the unique demands of each client.

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An onboarding journey to new hearing aids

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Providing payment solutions for merchants with a software suite and payment terminals.

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An operating system seamlessly distributed across software and hardware, powered by AI.

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GN Hearing

An onboarding journey to new hearing aid.

Huawei

Distributed operating system powered by AI.

geidea

Optimizing business and product cohesiveness.

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geidea

Optimizing business and product cohesiveness.

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GN Hearing 

An onboarding journey to new hearing aids

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Huawei

Distributed operating system powered by AI.

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OUR
MODEL

The sifer network exists for talent at the highest level. Members bring deep expertise in design, engineering, product, and strategy from leading companies, united by a drive to collaborate free from politics, bureaucracy, and mediocrity.

Membership is by invitation only, granted on merit and most often through referral. Exceptional applicants may also apply directly via the link below.

Join us

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geidea offers a vast suite of payment solutions to B2C & B2B, across the Middle East

geidea

A leading provider of payment solutions for merchants with a software suite and payment terminals.

BRAND
DESIGN STRATEGY
DESIGN SYSTEM
ORGANIZATIONAL CHANGE
APP REDESIGN
WEB REDESIGN
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We collaborated with executives and directors to enhance product organization and experience for a scalable digital ecosystem.

The ask was to ensure their new brand & creative direction translated into the product experience. We identified a need to design a strategy for a cohesive experience across all touch points - from brand to UIs and payment terminals.

With a small team, we focused on modules that would impact business priorities and designed a framework to scale their software and hardware ecosystem.

A key part of our work was educating on new practices and organizational change.

 

Discovery call
 

It’s where we get to know your goals, challenges, and vision, and you get a glimpse into how Sifer operates as a team of top-tier creatives.

Book your call today,  and take the first step into The Sifer Network.

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GN Hearing An onboarding journey to new hearing aids through moments of delight and curiosity to motivate and retain.

GN Hearing

An onboarding journey to new hearing aids through moments of delight and curiosity to motivate and retain.

UI & UX
MVP BUILD
DESIGN STRATEGY
USER RESEARCH
BUSINESS STRATEGY
BETA LAUNCH
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It takes about 90 days for the brain to adjust to hearing aids, introducing a new world of sounds.

Wearing hearing aids helps your brain adapt, but it can be exhausting, leading to disuse. This worsens hearing decline and increases health risks. Hearing aids also carry social stigma.

We created an onboarding app to welcome users back to a world of hearing, enhancing engagement and fostering long-term relationships for GN's product development.

 

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Discovery call
 

It’s where we get to know your goals, challenges, and vision, and you get a glimpse into how Sifer operates as a team of top-tier creatives.

Book your call today,  and take the first step into The Sifer Network.

Huawei Harmony OS & The Innovation Lab for User-centered Design

Huawei

An operating system seamlessly distributed across software and hardware, powered by AI.

BRAND
DESIGN STRATEGY
DESIGN SYSTEM
AI/OS
CONCEPT DEVELOPMENT
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HarmonyOS is built on a distributed operating system architecture to work across different devices and is a part of Huawei’s all-scenario strategy.

It is powered by an integrated OS layer, replacing app silos for a seamless experience across Huawei and third-party software.


In collaboration with the AI team, we designed seamless interactions with personalized capabilities across devices, crafting a design system that leveraged natural elements like matter, motion, and sound.

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Discovery call

It’s where we get to know your goals, challenges, and vision, and you get a glimpse into how Sifer operates as a team of top-tier creatives.

Book your call today,  and take the first step into The Sifer Network.

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Refunite is a non-profit tech organization, reaching people in last-mile environments.

Refunite

Reconnecting lost friends and families fleeing crisis and disaster zones

BRAND
DESIGN STRATEGY
DESIGN SYSTEM
ORGANIZATIONAL CHANGE
APP REDESIGN
WEB REDESIGN
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Across several projects with REFUNITE we have designed and implemented low tech touchpoints such as SMS, USSD, and call centers to empower refugees and internally displaced people in their search for lost loved ones.

We have localized their product offering to match market requirements spanning tens of languages and markets from Africa to the Middle East.

We contributed to the creation of the world's largest network of community leaders who successfully bridge access to offline populations in last-mile environments. REFUNITE has reconnected orders of magnitude more people through its family tracing services than the Red Cross, UNHCR, and UNICEF combined.

Discovery call

It’s where we get to know your goals, challenges, and vision, and you get a glimpse into how Sifer operates as a team of top-tier creatives.

Book your call today,  and take the first step into The Sifer Network.

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